Conversion-Only Customer Campaigns
Define which ingredients, packaging and finished goods belong to the customer. A conversion fee must be paired with conversion costs, excluding those customer-owned materials from both sides.
Plan qualified customer products, campaign lengths, conversion economics, utilities and multi-OEM equipment interfaces for a beverage contract-manufacturing plant.
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Define which ingredients, packaging and finished goods belong to the customer. A conversion fee must be paired with conversion costs, excluding those customer-owned materials from both sides.
When the manufacturer owns materials, product revenue and variable cost must include them consistently, with the corresponding inventory / receivable funding requirement.
Establish qualified recipes, package formats, minimum practical campaigns, trials, sanitation and release. Count utilization only where customers and the physical operating envelope fit.
Assess each customer / recipe / package against the retained plant before promising launch capacity.
Measure the full end-product to next-good-product transition and packaging / process states.
Compare asset condition, destination readiness, utility demand and service continuity.
Review each system by its operating duty and the interfaces to be agreed before procurement.
Qualified customer batching / buffer envelope.
Recipes, lot / customer identity and multi-OEM states.
Qualified customer / format transition circuits.
Selected treatment / gas / package OEMs.
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| System | Operating duty | Relevant DPS guide | Confirm before purchase |
|---|---|---|---|
| Configured tanks / vessels | Qualified customer batching / buffer envelope. | DPS tanks & vessels ↗ | Ingredients, working duty, holding and sanitation. |
| Recipe / sequence controls | Recipes, lot / customer identity and multi-OEM states. | Automation & controls ↗ | Authority, records and exception tests. |
| CIP equipment and circuit interfaces | Qualified customer / format transition circuits. | DPS CIP systems ↗ | Soils, allergens, utility peaks and release ownership. |
| Specialist equipment interfaces | Selected treatment / gas / package OEMs. | Installation & integration ↗ | Customer trials, line duty and accepted packages. |
Equipment selection should follow the qualified customer portfolio and commercial responsibilities. Ask how many good billable hours remain after changeovers, what trials and release gates each customer needs, and which materials the fee covers. Compare the full installed operation and ramp cash before adding nominal line speed.
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| Buying question | Evidence to prepare | Engineering decision |
|---|---|---|
| Which customers fit the retained line? | Qualified formula / package / sanitation and trial matrix. | Define compatible campaigns before capacity sales. |
| What margin should the model use? | Fee / ownership and true incremental cost basis. | Use conversion-only or complete-product contribution consistently. |
| Is another line commercially justified? | Real commitments, campaign calendar and fixed overhead. | Compare phased capacity and downside realization. |
Start with the business outcome
A beverage co-packer earns from commercially usable qualified campaigns, not available machine hours alone. DPS provides an engineering / integration discussion for the manufacturing plant, rather than offering the brand’s co-packing production service. Scope the actual product / package range, process readiness, changeovers, utilities and package states before adding capacity or projecting customer fees.
Customer formulation, claims, qualified preservation / filling, material ownership, product release and commercial commitments must be explicit. Specialist packages and product families are confirmed individually. A flexible co-packing facility is not assumed capable of every beverage, package or customer trial.
Document qualified customer products, package formats, ingredient ownership, lot identity and acceptance responsibilities before setting the production basis.
Check recipe and batch records, cleaning circuits, format changes and treatment-to-filler handshakes for the agreed customer campaign.
Reconcile released product, good packaged output, changeover losses and qualified customer demand. Separate usable capacity from the volume customers have committed to purchase.

Review the scope, cost assumptions and operating case for your project. The examples and calculators below support early planning and are not DPS quotations.
Measure campaign economics and full transitions at the actual qualified customer mix. Compare a targeted interface improvement with another faster package or additional blend tank.
Define anchor customers, qualified product / package envelope, realistic campaigns, specialist process / filler scope, utilities, staff and storage.
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| Observed condition | Measure before design | DPS / team decision | Economic basis |
|---|---|---|---|
| Short / varied campaigns | Customer mix, qualified setup and billable time. | Improve compatible scheduling and transition interfaces. | Incremental accepted conversion contribution. |
| Wrong commercial margin | Material ownership and contract cost basis. | Align fee-only or full-product economics. | No mixing customer-owned material costs with conversion revenue. |
| Low launch realization | Customer commitments, trial / release and schedule fit. | Phase capacity and fixed costs to demand. | Realistic ramp, demand ceiling and working capital. |
| Utility / OEM conflicts | Actual process / package and service-state logs. | Coordinate line readiness and shared infrastructure. | Independent baseline bills and useful billable output. |
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| Decision | Existing Campaigns | Added Capability |
|---|---|---|
| Campaign Use | Improve compatible customer scheduling and qualified changeovers. | Add capability against committed products, formats and practical campaign lengths. |
| Process Interfaces | Correct measured batch, treatment, utility or filler conflicts. | Integrate additional specialist packages with whole-line acceptance responsibilities. |
| Commercial Boundary | Match conversion fees to conversion costs and customer-owned materials. | Include owned materials, inventory and funding where the manufacturer sells finished product. |
Compare proposals with the same product duty, supplier boundaries and acceptance basis. The amount below is a transparent planning example, not a market price range, supplier estimate or DPS quotation.
| Cost bucket | Assumed amount |
|---|---|
| Product / process and interface engineering | $42,000 |
| Defined configured / OEM component allowance | $147,000 |
| Mechanical / electrical field installation | $81,000 |
| Instrumentation and control integration | $42,000 |
| Commissioning and acceptance support | $25,000 |
| Training, documentation and closeout | $13,000 |
| Defined project scope | $350,000 |
| Separate site / facility additions | $60,000 |
| Capital contingency (15%) | $61,500 |
| Separate one-time startup / shutdown cost | $40,000 |
| Incremental working capital | $50,000 |
| Total initial cash | $561,500 |
The defined scope assumes applicable freight, procurement charges and taxes are included in the owner’s estimate. Add missing civil, land / shell, OEM, environmental, validation and permitting costs explicitly. Site and field conditions, duty, production access and quoted supplier scope determine actual price. Financing is excluded.
Hypothetical owner-budget case: 250 days × 0.75 useful recovered hour/day × 1,200 good kg/h × 55% realization gives 123,750 incremental sold kg/year after the 140,000 kg demand ceiling. Net price $1.25/kg less incremental variable cost $0.55/kg gives $0.7/kg contribution. The baseline inputs assume $10,000 energy, $18,000 water / chemistry and $7,000 maintenance reductions per year. Avoided payroll is 0 hours × $40 × 0% cash realization. Verified baseline purchase reduction contributes $0; its basis is unchanged accepted baseline output. Deduct $16,000 added annual fixed cost. Result: $105,625 steady net benefit; initial cash $561,500 includes the separate site, contingency, startup and working-capital inputs. These are original illustrative assumptions, not a quotation, price benchmark or achieved DPS result.
Calculated from these assumptions: steady annual net benefit $105,625; year-one net cash $56,975; cash payback Beyond 5 years; five-year NPV at 10% is −$205,325. Change the assumptions below to test a different case.
Replace the illustrative inputs with your own measured or quoted values. The five-year pre-tax model uses good kilograms, demand-capped contribution and separately verified baseline savings; it is not a project quotation.
All defaults are illustrative. The default case is an operating-plant improvement, not a greenfield quote. For a new operation, set baseline savings to zero and enter every additional operating and capital cost.
Includes contingency, startup and working capital
Incremental operating cash before tax
Includes year-one ramp assumption
At 10% annual discount
Net annual benefit ÷ initial cash
Net cumulative gain ÷ initial cash
Modeled incremental sales: 123,750 kg/year at $0.70/kg contribution. The base case does not recover the required discounted return within five years. Year-one net cash: $56,975.
Realization needed for the target operating payback
Not feasible
Demand, time, contribution or other cash benefits cannot meet the 5-year target under these assumptions.
CSV export is local. No inputs are submitted.
Swipe the chart to compare all five years ↔
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| Year | Net cash | Cumulative cash | Discounted cash |
|---|---|---|---|
| Initial | −$561,500 | −$561,500 | −$561,500 |
| Year 1 | $56,975 | −$504,525 | $51,795 |
| Year 2 | $105,625 | −$398,900 | $87,293 |
| Year 3 | $105,625 | −$293,275 | $79,358 |
| Year 4 | $105,625 | −$187,650 | $72,143 |
| Year 5 | $105,625 | −$82,025 | $65,585 |
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| Case | Annual benefit | NPV | Cash payback |
|---|---|---|---|
| Downside | $70,975 | −$418,376 | Beyond 5 years |
| Base | $105,625 | −$205,325 | Beyond 5 years |
| Upside | $126,800 | −$132,756 | 4.88 years |
Downside: installed and site costs +20%, realization ×0.75 and unit contribution reduced by 20% of its absolute value. Upside: realization ×1.15, capped at 100%, and unit contribution improved by 10% of its absolute value. The demand ceiling still applies.
The default reproduces the main retrofit energy input of $10,000/year before added maintenance. The narrow worksheet is not a product-process calculation and does not automatically transfer values into the ROI model. Additional annual service is included in the main added-fixed-cost allowance; deduct it once.
Prepare the information below, export the assumptions you have modeled, and discuss the unknowns with DPS. An unmeasured input is a question to resolve, not a reason to invent precision.
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Compare a co-packer vs your own factory using demand, installed investment, operating costs, working capital and a realistic transition plan.

Compare equipment reuse, customer-qualified products, receiving-site readiness, inventory cover and the full transition cost of moving a beverage co-packer.
Bring your product requirements, operating priorities and site constraints to an initial scope discussion with DPS.